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Open
The complete guide to opening a hospitality venue.
From first concept to your first ninety days of trade. Open covers everything involved in launching a restaurant, bar, or hospitality venue: validation, business planning, capital, location, build-out, licensing, pre-opening, soft launch, opening night, and the critical early weeks that follow.
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Buy AudiobookWhat Open covers
Open follows the full arc of launching a hospitality venue, from the earliest stage of the idea through to the point where you have a functioning, trading business. Every chapter addresses a specific phase.
The Concept
Part 01- 01 Finding Your Concept
The difference between an idea and a venue.
- 02 Know Your Market
Research that prevents expensive assumptions.
- 03 Building Your Brand
Identity before interior.
- 04 The Concept Document
Putting it on paper.
- 05 Concept Validation
From assumption to evidence.
The Plan
Part 02- 06 The Business Plan
The document that forces clarity.
- 07 Capital Requirements and Runway
How much you actually need.
- 08 Raising Investment
Protect your money and your concept.
- 09 Legal Foundations
Structure, protect, comply.
- 10 The Project Plan
Timelines, milestones, and the critical path.
The Venue
Part 03- 11 Finding Your Location
The decision that determines everything else.
- 12 Design, Layout, and Build-Out
Building a venue that works.
- 13 Licensing, Permits, and Compliance
The invisible infrastructure.
- 14 Building Your Team
Recruitment, culture, and the pre-opening hire.
- 15 Menu Design, Beverage Programme, and Suppliers
The operating logic of what you sell.
The Opening
Part 04- 16 Pre-Opening Marketing
Building momentum before the doors open.
- 17 Your Digital Presence
The first impression you cannot control.
- 18 Agencies, Influencers, and Partnerships
Spending smart on external help.
- 19 The Soft Launch
Testing everything before it counts.
- 20 Opening Night and the First 90 Days
Stay the course.
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Format 01
PDF/ePUB
$14.99
- Complete book in PDF and EPUB
- 20 companion worksheets (A4)
- Annual content updates included
- Immediate download
Format 02
Audiobook
$14.99
- Listen inside the ElevenReader app
- Chapter-by-chapter bookmarks
- Separate audiobook edition
- Instant access through ElevenReader
PDF and EPUB buyers on maketheshiftup.com receive 20 companion worksheets with their download.